Exhibition

PVR Inox, Goibibo Partner on Unique Cinema Ad Campaign

Mon, 12/23/2024 - 09:28 -- Nick Dager

PVR Inox joined forces with Goibibo, a travel brand, to craft a campaign during the release of the film Vettaiyan. The campaign tapped into the emotions surrounding Rajnikanth, crafting games and activities that celebrated his larger-than-life presence while showcasing Goibibo’s offerings. Far from traditional advertising, this initiative transformed cinemas into hubs of activity, captivating audiences with live contests, interactive trivia, and exclusive rewards that blurred the lines between entertainment and branding.

Gower Street: 2025 Global Box Office to Reach $33 Billion

Thu, 12/19/2024 - 09:04 -- Nick Dager

Gower Street Analytics estimates that the 2025 global box office will reach $33 billion. This marks a bounce-back from the slight downturn experienced in 2024, with 2025 currently anticipated to finish approximately eight percent ahead of the estimated full-year 2024 result, currently estimated at $30.5 billion. “2025 is set to be a strong year for the global box office, fueled by robust studio slates and independent productions,” said Dimitrios Mitsinikos, CEO of Gower Street Analytics.

Major Cineplex, AAM Announce Groundbreaking Partnership

Wed, 12/18/2024 - 10:45 -- Nick Dager

As Major Cineplex proudly celebrates its 30th anniversary, the leading cinema operator in Southeast Asia has announced a groundbreaking partnership with Arts Alliance Media, a global leader in digital cinema software and services. This collaboration underscores Major Cineplex’s unwavering commitment to technological excellence and its vision to redefine cinema management across Thailand, Laos, and Cambodia.

Fathom Reports Record-Breaking Year, Rebrands as Fathom Entertainment

Tue, 12/17/2024 - 09:42 -- Nick Dager

Ray Nutt, CEO of Fathom Events, today announced that the company is on track for record-breaking gross revenues of more than $145 million, representing a 45 percent increase in sales from last year’s gross revenues of $100 million. Nutt also revealed that the company will be rebranded as Fathom Entertainment starting in January of 2025.

CGV’s Largest ScreenX Theatre Installs Christie Laser Projection

Tue, 12/17/2024 - 09:38 -- Nick Dager

CGV, South Korea’s largest cinema chain, has installed Christie CineLife+ Series CP4455-RGB pure laser projectors and Christie Mystique Cinema software in its flagship ScreenX theatre. The center screen at CGV’s Yeongdeungpo ScreenX Theatre is now powered by dual Christie CP4455-RGB pure laser projectors and Christie Mystique Cinema.

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