The cinema advertising company Digital Cinema Media has unveiled the AV Reach Maximizer, an optimization tool developed in partnership with RSMB, the Institute of Practitioners in Advertising, and attention specialists Lumen. This tool empowers media planners to gain deeper insights into the benefits of integrating cinema into the AV mix, streamlining the planning process for advertisers and agencies.
CJ 4DPlex and B&B Theatres, the fifth largest theatre chain in America, announced today two new premium auditorium openings at the new Red Oak 12 multiplex in Red Oak, Texas. They include the largest 270-degree panoramic ScreenX auditorium in North America and the region’s first effects-enhancing 4DX auditorium.
Texas-based Santikos Entertainment, North America's eighth largest cinema circuit, has agreed with Christie Digital Systems to acquire its latest RGB pure laser and RBe digital cinema projectors with Series 4 electronics along with the new DCI-compliant Series 4 integrated media block.
GDC Technology Limited will unveil its first-ever standalone product for processing cinema audio at CinemaCon 2024, which is being held April 8-11 at Caesars Palace in Las Vegas. The AIB-3000 is a 16-channel/DTS Surround audio processor that works with all major IMBs and playback digital and analog content in a wide array of sound formats.
Pixelworks will demonstrate the company's TrueCut Motion format used in Argylle, Kung-Fu Panda 4 and Godzilla X Kong: The New Empire on a Cinity Cinema System that uses Christie projection in the Milano Ballroom I, at CinemaCon 2024, which is being held April 8-11 at Caesars Palace in Las Vegas.
LEA Professional will unveil its Cinema Digital Series of IoT-enabled smart amplifiers at CinemaCon 2024, which is being held April 8-11 at Caesars Palace in Las Vegas.
Arts Alliance Media has proudly announced the launch of Lifeguard Pro, their latest theatre hardware management tool designed exclusively for integrators and Network Operation Center support teams. Complementing the intelligence of Lifeguard, AAM’s recognized hardware management system that enables exhibitors to oversee their organization’s devices and consumables, Lifeguard Pro empowers integrators and NOCs to take a panoramic view of their full client network.
Christie will unveil its new CP2406_RBe cinema laser projector with Phazer illumination technology at the 13th annual CinemaCon, which is being held April 8-11 at Caesars Palace in Las Vegas. Christie will also be showing the Cinity Cinema System.
Unique X has agreed to an investment of up to $80 million with Kartesia, the European specialist provider of capital solutions to leading small and medium-sized enterprises, with unrivalled growth potential.
Dolby says it is bringing the combined Dolby Vision and Dolby Atmos premium moviegoing experience to even more theatres and audiences around the world auditoriums for the first time ever.
