Millenials and Movies Misunderstood, Movio Study Says
Conventional wisdom in the film industry suggests that Millennials or Gen Y, now the world's largest living generation and entering their prime spending years, are generally less interested in moviegoing than previous generations. But in a granular analysis of recent data, Movio's whitepaper, Understanding Millennial Moviegoers: A Data-Driven Playbook, contradicts this widely held assessment.