Exhibition

Wicked Featured in Industry’s First 4DX Cinema Advertising

Wed, 11/13/2024 - 09:50 -- Nick Dager

National CineMedia in partnership with Comcast’s Xfinity, CJ 4DPlex, and Regal, today announced the first-ever 4DX ad spot in the U.S. In celebration of Universal Pictures’ new cinematic event Wicked, the industry-leading brands have teamed up to release the Xfinity short film about the making of Wicked, Stay Connected to Your Dreams, in 4DX. The spot combines dynamic on-screen visuals with synchronized motion seats and hyper-realistic environmental effects like bubbles, wind, and lightning to create a magical cinema experience.

Showcase Cinemas UK Offering Free £5 Holiday Gift Card

Wed, 11/13/2024 - 09:29 -- Nick Dager

Moviegoers in the United Kingdom can unwrap the magic of film this Christmas with a gift from Showcase Cinemas. The nationwide cinema chain is delighted to spread the holiday cheer this festive season, with the perfect gift for any film lover. For every £25 gift card purchase, the buyer will receive a bonus £5 gift card to use for themselves – free of charge.

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