Exhibition

Cinema Faces Uncertain 2022

Wed, 01/12/2022 - 11:20 -- Nick Dager

While exhibitors witnessed a dramatic ending to a dramatic year at the global box office, the market is still dealing with uncertainly as the new year begins. Last year saw challenges and triumphs and ultimately delivered an estimated Global Box Office of $21.4 billion. This is in line with the estimate of $21.6 billion which the London analytics firm Gower Street released in October. The year end was marked by concerns about the new Omicron Covid variant and witnessed re-closures in many countries. These included complete lockdowns in Austria (now re-open), Netherlands, Denmark, and Belgium (briefly, with the government u-turning on a re-closure policy just two days after they came in and following many cinemas defying the initial directive).

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