Christie Digital Systems has acquired the assets of Brass Roots Technologies, an Allen, Texas-based technology innovation company specializing in consulting and the engineering design of advanced optics and electronics for high-performance display and imaging systems. All current employees of Brass Roots Technologies have transferred to Christie and the operations will remain in Allen, Texas under the Christie name.
Screenvision Sports today announced a new relationship with the Boston Celtics to serve as the team's exclusive in-venue media sales partner. The deal enables SV Sports to engage national brands via available inventory on the center-hung videoboard at TD Garden, as well as the videoboard at the Portland Expo, home to the Maine Celtics of the NBA G League.
Studio Movie Grill has installed Ultraleap touchless interactive advertising kiosks. The company sees them as a way to ensure patrons a safe and clean environment but also as a way to extend big screen content into its lobbies.
Christie Digital Systems is supporting the new Academy Museum of Motion Pictures in Los Angeles with projection and display technology and professional services. The 300,000 square foot campus of the Academy Museum is the largest institution in the United States devoted to the arts, sciences, and artists of moviemaking.
Velocity has purchased the digital media and signage assets of Cinema Scene from Vision Media. The purchase includes a digital signage ad network within the lobbies of 227 theaters with 376 screens, digital menu boards in 142 theaters, and 10 story walls in 10 theaters.
Supercines, Ecuador’s largest cinema chain, has opened a 16-screen multiplex in the city of Guayaquil. Located in the Riocentro Ceibos shopping mall, the new Supercines Ceibos, can seat 3,034 spectators, making it the biggest in the country.
With the news that ArcLight Cinema and the Pacific Theatre will permanently close their doors, a Los Angeles tech startup is using augmented reality to pay homage to the hidden history of the iconic Cinerama Dome on Sunset Boulevard in Hollywood.
Venice Cinemas has deployed a suite of innovative projection and content management solutions to deliver awe-inspiring visuals in its upgraded multiplex in Taoyuan City, Taiwan. Located in the bustling business district of Zhongli, Venice Cinemas is spread across two buildings connected by an iconic, red-colored pedestrian bridge reminiscent of those found in Venice, Italy. It recently underwent a major facelift by adding five new halls at the basement level, boosting the total number of cinema auditoriums from 10 to 15. These five new halls are equipped with 8.5-meter (27.8 foot) screens, adorned in special color schemes, and connected to a spacious lobby featuring highly immersive waterfall projections that accentuates the multiplex’s distinctive aquatic theme.
CEN Media Group and Ultraleap have signed a deal that will see touchless technology signage installed into as many as ten theatres as cinemas reopen and respond to life post-COVID-19. this technology will allow brands to continue to engage with consumers in a safe and responsible way. The companies did not disclose what theatres or locations are involved in the effort.
The Independent Cinema Alliance and the Cinema Buying Alliance have announced a partnership with Digital Light Sources to launch the first energy efficient LED fixtures and bulbs supply program for facility-wide theatre complexes.
