Business

Sony Pictures Bullet Train Debuting in ScreenX and 4DX

Mon, 07/25/2022 - 12:57 -- Nick Dager

Sony Pictures' upcoming original action thriller Bullet Rain will debut in visually immersive 270-degree panoramic ScreenX theatres on August 5 in the United States and in international markets on August 3. CJ 4DPlex worked closely with Sony Pictures and director David Leitch to ensure the highest quality presentation of the exhilarating journey to guarantee an immersive, 270-degree panoramic viewing experience that can't be replicated anywhere else.

Motivate Val Morgan Launches Cinema Advertising Platform

Mon, 07/25/2022 - 12:47 -- Nick Dager

Motivate Val Morgan, which says it is the Middle East’s leading cinema advertising company, has launched a dedicated platform – featuring CinePlan and CineMeasure – through which advertisers can plan and measure their cinema campaigns with ease. CinePlan is a tool that can be utilized to build a cinema media plan based on advertiser requirements.

Screenvision Presents Indeed’s Rising Voices Films

Fri, 07/22/2022 - 09:58 -- Nick Dager

Screenvision Media today announced that Indeed will take over the entire Screenvision Front + Center pre-show to debut the company's Rising Voices films during the weekend of July 22-24. Indeed's Rising Voices, which aims to discover, invest in and amplify stories created by Black, Indigenous, and People of Color filmmakers and storytellers, will rotate the 10 films, with audiences seeing one film and exclusive behind-the-scenes content during Screenvision's pre-show.

UAE No Longer Censoring Films

Mon, 07/18/2022 - 10:31 -- Nick Dager

The United Arab Emirates' Media Regulatory Office has announced that new movies will be released in cinemas there without any censorship. The move comes in the wake of the UAE’s decision last month to ban Disney Pixar's Lightyear based on what it said was "a violation of the country's media content standards." The animated film depicts a romantic kiss between two female characters.

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