Business

This is Cinema!

Wed, 01/04/2023 - 12:48 -- Nick Dager

The shared experience of the cinema is unmatched. But has contemporary scrolling on individual screens hurt audiences’ ability to participate in a collective screening? What happens when a director gets to direct his audience? During an exclusive screening of Triangle of Sadness at the Göteborg Film Festival, director Ruben Östlund will break the fourth wall and step into the movie theater; not only having directed the film showing on the screen, but also directing the audience in the cinema.

Creating an Entertainment Experience

Tue, 01/03/2023 - 12:27 -- Nick Dager

When a growing movie theatre company was selected as the anchor tenant for a new high-end entertainment destination in San Ramon, California, the digital display, and cinema projection technology the company planned to incorporate would not only need to be reliable and robust; it also had to complement the stylish and elegant feel of the rest of the space.

Do Intermissions Make Sense Again?

Wed, 12/28/2022 - 11:19 -- Nick Dager

It’s no secret that movies are getting longer. Two current films – Avatar: The Way of Water at three hours and 12 minutes and Babylon at three hours and nine minutes – are just the most recent examples. One recent study found that 2021's average movie runtime was 14 minutes longer than the average for 1991, and 21 minutes longer than the average runtime of the top-ten movies released in 1981. As runtimes increase, the number of showings many exhibitors can offer becomes a challenge and could cost them money at the concession stand. Is it time to reconsider the intermission?

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