Rooftop Drive-In Opens in Mumbai

Wed, 11/17/2021 - 08:54 -- Nick Dager

PVR Cinemas has installed a Christie CP4450-RGB large-format RGB pure laser projection system for its new drive-in theatre in Mumbai. Located in Bandra Kurla Complex, a prominent upmarket commercial hub in downtown Mumbai, this drive-in theatre is housed on the rooftop of a premium retail mall named Jio World Drive developed by Reliance Industries.

NCM, NuTime Media Partnering to Serve Diverse Audiences

Wed, 11/10/2021 - 09:54 -- Nick Dager

National CineMedia has entered into a new strategic alliance with NuTime Media, a Black-owned media advertising sales representation company with offices in New York and Chicago, to better serve marketers looking to reach African American and Hispanic audiences. As part of this new initiative, NCM has formed two new specialty cinema advertising networks across the U.S. that directly serve these diverse audiences using the power of cinema.

Iconic Events Releasing Lindsey Stirling: Home for the Holidays

Tue, 11/09/2021 - 10:58 -- Nick Dager

Platinum-selling electronic recording artist, violinist, and multi-talented entertainer Lindsey Stirling is teaming with distributor Iconic Events to showcase her heartwarming special Lindsey Stirling: Home for the Holidays, as a big-screen theatrical presentation in cinemas across the country. The special will open November 28 and run through the Christmas season.

MIT to Demonstrate Multi-Language Translator to Exhibitors

Tue, 11/09/2021 - 09:28 -- Nick Dager

Moving Image Technologies will host a factory open house, including technology demonstrations on Thursday, January 20, 2022, following the International Cinema Technology Association seminars in Los Angeles, California from January 17-19, 2022. Demonstrations will include MITs’ new multi-language translator, a revolutionary system that enables outreach to an untapped customer base of non-native language proficient customer

Screenvision, ESPAT TV Announce Deal

Mon, 11/08/2021 - 12:05 -- Nick Dager

Screenvision Media has announced a partnership with eSports and gaming production company ESPAT TV. Under the terms of the deal, details of which were not disclosed, ESPAT will produce and distribute gaming-related content across Screenvision’s in-cinema and SV Sports networks. ESPAT TV will create original content including trailers for AAA game titles that will be shown in theatres during the biggest theatrical releases for the remainder of 2021 and into 2022.


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