Business

NCM, Spotlight Create the Elevate Cinema Network

Wed, 10/19/2022 - 09:09 -- Nick Dager

National CineMedia and Spotlight Cinema Networks announced a strategic sales relationship, the Elevate Cinema Network. This collaboration will combine nearly 1,500 premier NCM screens with Spotlight’s existing premier network of more than 1,200 screens to bring Elevate’s network to 2,700 blue chip screens available for cinema advertising through Spotlight. Elevate will provide unprecedented reach and recall to brands targeting the upscale, educated, adult demographic with disposable income.

Cinépolis Upgrading 2,600 Screens to Laser

Tue, 10/18/2022 - 11:05 -- Nick Dager

Cinépolis, Mexico’s largest cinema company, has announced an initiative to upgrade more than 2,600 screens to laser projection. The deal brings Laser Projection by Cinionic to a significant portion of the global chain’s nearly 6,700 screens, delivering efficiency and up to 70 percent energy savings for Cinepolis and an elevated viewing experience for their audiences.

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Screenvision Media, Cielo Sign Electronic Delivery Agreement

Mon, 10/17/2022 - 08:50 -- Nick Dager

Cielo and Screenvision Media announced today that they have closed an agreement to move Screenvision Media to 100 percent electronic delivery. The companies have a long-standing partnership that began in 2017. This new agreement takes the relationship a step forward and enables Screenvision to achieve 100 percent electronic delivery of advertising content to exhibitors, significantly saving costs of operations and optimizing resources for the exhibitors.

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