Business

Weischer Cinema, One Tech Group Partner on Cinema Advertising

Tue, 11/05/2024 - 10:59 -- Nick Dager

Weischer Cinema Switzerland and the One Tech Group are opening up new opportunities for advertisers by connecting to the SSP1 platform. In future, more than 700 digital out-of-home cinema screens in cinema foyers in Switzerland can be flexibly booked programmatically to reach moviegoers at one of the most prominent touchpoints in the leisure sector.

Fandango Releases 2024 Most Anticipated Holiday Movie Survey

Mon, 11/04/2024 - 12:09 -- Nick Dager

Fandango today announced the results of its 2024 Most Anticipated Holiday Movie survey, with many exciting new releases heading to theatres for fans to enjoy. In a survey of more than 2,000 ticket buyers, Fandango found that more than 80 percent of moviegoers are planning to watch at least one film in theatres during this festive time of year.

HDR by Barco to be Showcased at CineAsia 2024

Mon, 11/04/2024 - 09:25 -- Nick Dager

Barco will showcase its highly anticipated high dynamic range by Barco projection system at CineAsia for the first time this year. The groundbreaking technology is a complete ecosystem for delivering HDR projection for cinemas with tools and software for post-production teams and next-generation presentation for theatres to enable a dynamic content pipeline.

MJR Theatres Opens Second ScreenX Theatre in Michigan

Fri, 11/01/2024 - 12:58 -- Nick Dager

The Michigan multiplex MJR Theatres, with ten locations and more than 160 screens, and CJ 4DPlex, announced today that Macomb County moviegoers will soon be able to experience movies on a 270-degree panoramic screen when ScreenX debuts at the MJR Marketplace Cinema in Sterling Heights. This will be the second ScreenX auditorium to debut in Michigan, following the opening of the state’s first at the MJR Waterford Cinema earlier this year.

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