Business

Marcus Announces Movie STAR Approach

Thu, 06/11/2020 - 10:22 -- Nick Dager

Marcus Theatres today announced its plan to begin re-opening theatres, which will begin June 19. As part of the initial reopening experience, Marcus Theatres is introducing its Movie STAR approach, which incorporates new health and safety measures and is in alignment with Centers for Disease Control guidelines. Everyone can be a Movie STAR and play a role in creating a safe environment with social distancing (S); Thorough cleaning (T); App and website ordering of tickets, food and concessions for no-to-low contact interactions (A); and respecting each other by following these new protocols (R). Policies and guidelines will continue to evolve with time and will be assessed and updated on an ongoing basis.

Lighting the Way Out of COVID-19

Wed, 06/10/2020 - 11:13 -- Nick Dager

Sami Haddad is the founder and president of Digital Light Sources and has more than thirty years experience in specialty lighting in various industries including cinema, entertainment and science. DLS was established roughly one year ago as a niche provider of lighting, projection, audio and video products and disinfection services to cinema and entertainment markets. When it became obvious that movie theatres were going to be in need of highly-specialized cleaning services when they reopen in the wake of the COVD-19 pandemic, his company formed an exclusive and strategic partnership with American Ultraviolet, a company that uses ultraviolet C lighting to disinfect businesses of all kinds. Our conversation started there.

Kelly Tricarico: A True Cinema Pro

Tue, 06/02/2020 - 12:20 -- Nick Dager

Kelly Tricarico is the founder, president and CEO of Cinema Pro, Inc and has been involved in the entertainment construction industry for nearly twenty years. She is also an executive member of the board of the newly formed trade group Women in Exhibition. As movie theatres around the country slowly begin to reopen I wanted to get Tricarico’s thoughts about the challenges involved in getting movie theatres ready for the public as we slowly emerge from the coronavirus pandemic.

Australians Overwhelmingly Say They Will Return to Cinemas

Tue, 06/02/2020 - 09:59 -- Nick Dager

Australia and New Zealand’s largest film exhibitor, Event Cinemas, has released the results from the largest survey of cinemagoers. Conducted in April and May, more than 20,000 Australians provided opinions and captured sentiment on returning to cinemas once they reopen. Overwhelmingly, Australians say they are comfortable returning to cinemas with social distancing measures in place with 94 percent confirming that they intend to return at the same frequency or more as before the pandemic.

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