Business

Cinema at a Crossroads

Mon, 10/05/2020 - 10:41 -- Mary Ellen Holden

The COVID-19 pandemic, coupled with the social justice movement and a pause in filmmaking, has provided the movie industry and audiences alike with the rare opportunity to catch up to the evolution of the moviegoing experience. The industry is at a crossroads, and what is relevant to audiences has changed dramatically over the past several years; this shifting reality accelerated in 2020 and will undoubtedly influence moviegoer behavior and future storytelling. With the abrupt halt to movie production and the extended closure of cinemas, content creators and studios have been gifted the time and opportunity to pivot and ensure what is shown onscreen is reflective of society.

Movio, Geena Davis Institute Release Diversity in Film White Paper

Thu, 10/01/2020 - 12:06 -- Nick Dager

The New Zealand film industry data analytics company Movio and the Geena Davis Institute on Gender in Media at Mount Saint Mary’s Institue have teamed up to determine if what and who is presented on cinema screens affects who shows up for a film during its theatrical run. Data scientists at both organizations examined the following questions for a white paper entitled I Want to See Me: Why Diverse On-Screen Representation Drives Cinema Audiences.

Barco Ahead of Schedule in Reducing its Carbon Footprint

Wed, 09/30/2020 - 09:14 -- Nick Dager

In 2016, Barco set a number of very ambitious five-year sustainability goals, to be established by 2020. These were reducing the carbon footprint of its operations by 20 percent, reducing the energy footprint of its products by 25 percent, and ensuring that at least 25 percent of new product releases would qualify for ecoscoring as defined in the ISO 14021 standard. And now, the company has announced that the first of these goals has already been reached in fiscal year 2019: one year in advance.

Dolby and Megabox Announce Five-Year Deal

Fri, 09/25/2020 - 09:10 -- Nick Dager

Dolby Laboratories and MegaboxJoongAng (Megabox) today announced a five-year agreement to equip Megabox theaters in Korea with Dolby technologies. With this deal, Megabox will deploy Dolby’s Auditorium Packages, including servers, processors, speakers, and amplifiers, to Megabox Anseong Starfield and Namyangju Hyundai Premium Outlets Space One, making it the first case of Dolby’s Auditorium Packages being installed in all 5.1/7.1 channel screens within a single multiplex.

CinemaNext Upgrades Horizon Auditorium

Mon, 09/21/2020 - 13:02 -- Nick Dager

CinemaNext France recently equipped the Horizon auditorium at Megarama’s multiplex in the Paris suburb of Villeneuve-la-Garenne with a new 26-metre wide and 12.5-metre high screen, the largest cinema screen installed in a multiplex in France, as well as Dolby Atmos immersive sound in time for the August 26 release of Christopher Nolan's Tenet from Warner Bros.

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