Sociowash is once again managing the social media marketing for the Cinépolis theatre chain. With the onset of the pandemic, Cinépolis had hit a pause and changed its digital strategy. As screens reopen across India, the brand's digital presence will be managed once again by Sociowash Delhi.
The British cinema advertising company Pearl & Dean has created three senior new roles across its sales team, promoting Jamie White to deputy sales director, Catherine Ferguson to head of agency strategy and Cristina Duffy to head of agency trading.
National CineMedia, Inc., managing member and owner of 48.3 percent of the cinema advertising network National CineMedia, LLC, has received new revolving loan commitments in the amount of $50 million, the entire amount of which was drawn on January 5.
Timeswaying Technology's LA2K-10 LED Cinema System HeyLED has been installed at the Beijing UME International Cineplex. Development started in 2018 with the support of the China Research Institute of Film Science & Technology; the LA2K-10 screen is their first LED product.
Mediamation has promoted Vaughn Howes to director of sales. Howes has a wealth of knowledge and experience from his more than 30 years in the attractions and themed entertainment industries.
Sharp NEC Display Solutions today announced the availability of the NC1843ML laser projector, the newest addition to its digital cinema projection series. The NC1843ML is the ideal projection solution for theaters with small and medium screens, and is also suitable for museum, house of worship, and art exhibit applications.
Evo Entertainment Group has acquired 100 percent of the stock of Showbiz Cinemas in an all-cash deal. The companies did not disclose the full details of the acquisition.
The Digital Cinema Distribution Coalition, the world’s largest cinema satellite delivery network announced today that it will be reducing prices and lowering minimum commitments on many of its services effective January 1. The company said the sweeping pricing reductions will affect feature film, live, and event delivery for both the exhibitor and content provider communities.
The Event Cinema Association has named two people to its board of directors. They are Katrin Mathe, international event cinema manager for Kinepolis and Laura Correia, vice president film & event cinema, National Amusements. The additions firmly cement the renewed direction for the ECA in 2022, the ten-year anniversary since the association was established. The appointments are part of a particular drive to increase the organization’s visibility, which was started by Grainne Peat, who became ECA’s managing director in 2018.
JBL Professional, a Harman brand, has introduced the 3800 and 4800 Series ScreenArray screen-channel loudspeakers for small- to medium-format cinemas in China.
