Gower Street Raises 2021 Global Box Office Estimate
The APAC gain is entirely due to China, which has made its own further encroachment within the APAC region, with a reduced market share of worldwide box office in the region’s other key markets: Japan, South Korea, and Australia. China is expected to represent nearly 34 percent of the global box office in 2021, compared to just over 28 percent in 2020. Japan, meanwhile, sees its market share halve from 12.2 percent to just 6 percent. Korea drops from 4.1 percent to 2.4 percent, and Australia from 2.7 percent to 2.1 percent.