One of the big challenges created by digital cinema technology can be summed up in a single word: Frozen. Disney’s wildly successful 3D animated film captured two Academy Awards – Best Animated Film and Best Song – and was an international box office success. And therein lies the problem. For hit movies like Frozen all those various markets demand literally thousands of different and unique versions and producing them under demanding deadline pressure is a huge undertaking. “It seems unbelievable, but for one title that is a scope show (2.39) aspect ratio, we usually have to create a 1.78 panscan and a 1.33 panscan,” said Annie Chang vice president, post-production technologies, The Walt Disney Studios. “When you start to factor in 42 different languages for each aspect ratio and then add in multiple resolutions/playback standards (1080p, 720p, NTSC, PAL) and then add in the different edits/versions and the various delivery formats that downstream distributors (airlines, television, cable, satellite, electronic sell through, etc) ask for, you exponentially end up with tens of thousands of files. Just for one title.”