The Big Picture

Last month, as is widely known, the Nobel Peace Prize was given to the United Nation’s World Food Program for its efforts to combat hunger, for its contribution to bettering conditions for peace in conflict-affected areas and for acting as a driving force in efforts to prevent the use of hunger as a weapon of war and conflict. What is, perhaps, less widely known is the important role that cinema advertising has played, and continues to play, in that effort. That role is led by SAWA, which was founded in 1954 as the Screen Advertising World Association. The name was changed to SAWA the Global Cinema Advertising Association in 2015, the same year the group partnered with the UN on its efforts to end world hunger. My conversation with SAWA CEO Cheryl Wannell began there.

In the wake of the global COVID-19 pandemic Integrated Systems Europe, originally scheduled for February 2-5, 2021 is being postponed until June 1-4 at the Fira Gran Via, Barcelona. That includes the Digital Cinema Summit, a half-day conference produced by the ISE in association with Digital Cinema Report, originally set for February 3.

Cédric Lejeune is vice president of technology for ÉclairColor, part of the Ymagis Group. He is also the founder of Workflowers, a recently formed consulting company that offers training services to media companies including quality management, color management, human resources and environmental topics. I wanted to learn about his new dual role and, in particular, hear his thoughts on how the motion picture industry can be more environmentally responsible.