A simple walk in a park can prove heartbreaking for sufferers of age-related macular degenerative disease as vividly represented in a public service announcement produced by Women in Film for the Discovery Eye Foundation’s Macular Degeneration Partnership. The Sim Group, through its Sim Digital, Bling Digital and Chainsaw divisions, donated a variety of goods and services toward the production of the PSA, which stresses the importance of early detection in avoiding the worst consequences of a disease that affects some 15 million Americans.
National CineMedia has partnered with Strata, makers of media buying and selling software, to allow agencies to buy cinema advertising in the spot marketplace for the first time. NCM’s FirstLook pre-show inventory is now available to Strata’s client base of over a thousand agencies.
Toyota and Burrell Communications are introducing the 2016 RAV4 Hybrid with a series of broadcast commercials, web spots and video vignettes starring Keegan-Michael Key (MADTV, Comedy Central, Key & Peele and Playing House) that take a comedic approach to dispelling the misconceptions about hybrid vehicles. Bob Ackerman, creative editor, and partner at The Colonie, along with the full-service boutique’s visual FX and design team took the package from cutting through finishing.
FuseFX recently helped bring life one of the country’s most recognizable college icons. Penn State University’s Nittany Lion statue flexes its muscles and leaps from its stone pedestal in a national television commercial promoting the school and its students as connected for life. The 30-second ad, which airs during televised Penn State athletic events, won an Emmy Award from the Mid-Atlantic Chapter of the National Academy of Television Arts and Sciences. It earlier won a Telly Award.
Filmworkers’ Rob Churchill has become the go-to visual effects wizard for some of the top directors in advertising. He recently joined director Spike Lee in placing actor Samuel L. Jackson into a series of swanky digital office sets.
The Colonie showcased the full range of its editorial, visual effects and post-production services in a McDonald’s spot that creates a fun, carnival ride mood to generate excitement about its new touch-screen Kiosk ordering system, introduced in select locations across the country. Cut by editor and partner, Bob Ackerman, “Taste The Excitement,” a :30 spot via Burrell Communications/Chicago, delivers a highly stylized, slightly surreal McDonald’s environment where customers can skip the counter and order a customized meal from a kiosks with a tablet-like screen offering a wide range of options.
Bridges Media, Chicago, and post-production company, 11 Dollar Bill, recently produced two broadcast commercial spots for TeeOff.com by the PGA Tour. The TeeOff.com website, recently acquired in partnership with EZ Links, offers golfers of all experience levels tee times and deals not found anywhere else.
In a world where storytelling reigns, Crooked Letter Films' visual narratives have made lasting impressions for brands like Columbia Records, Refinery 29 and H&M. Based in New York, the one-stop shop conceptualizes, executes and delivers compelling digital stories for a range of clients, guiding each project from beginning to end.
Continuing to broaden its roster of commercial filmmakers, Accomplice Media has signed comedy director Ben Whitehouse for exclusive representation in the United States. The British-born director launched his career in 2009 and since then has established himself as a master of character-driven comedy through work for Subway, Amazon, Enterprise, KFC, Specsavers, Phones 4U and others.
Accomplice Media has signed German director Lino Russell for exclusive representation in the United States. Russell, who was educated in the United States and England, is an automotive and visual specialist known for his technical skill, dynamic visuals, deft handling of talent and ability to craft vivid stories. His credits include Audi, Ferrari, BMW, Alfa Romeo, Volkswagen, Toyota, Chevrolet and other global car brands.