Recently rebranded Screenvision Media has rolled out the Connected Cinema experience, which the company says provides the ultimate canvas for brand storytelling. Through new tech alliances with MovieTickets.com, Timeplay, Shazam, EdisonX and Branded Entertainment Network, Screenvision Media is extending and harnessing the unrivaled impact of cinema’s premium video with the ability to engage with consumers before, during and after their movie-going journey. The announcement was officially made at the company’s Upfront event at the Skylight at Moynihan Station.
Underscoring its focus on nurturing ties with creative-minded directors and advertising agencies, TWC Films has rebranded as Cultivate.Media. The Santa Monica-based production company’s new name, logo and website are meant to suggest its mission to build relationships and the evolving nature of advertising production. “Our name speaks to our story,” says managing director/executive producer Mark Thomas. “We cultivate relationships with directors and we cultivate relationships with agency creatives to pursue our common goal of #doingfamouswork. That’s our hashtag.”
Belgian-born director, creative director and visual artist Jean-Paul Frenay has joined Accomplice Media for U.S. advertising projects. Frenay’s eclectic output encompasses commercials, music videos, short films, live visual installations and photography. This includes award-winning work for such brands as Toyota, VW and CPH Bank. Frenay’s short film You Are the Canvas was a finalist in the Title Design competition at this year’s SXSW Film Festival. His most recent commercial project, a campaign for Lincoln and New York agency Hudson Rouge, showcases his mastery of storytelling and visual effects as a woman dances on the walls and ceiling of an elegant drawing room. He also directed a magical spot for Nissan and Digitas LBi Paris in which a Leaf “dreams” of traveling country roads while “sleeping” in a suburban garage.
A simple walk in a park can prove heartbreaking for sufferers of age-related macular degenerative disease as vividly represented in a public service announcement produced by Women in Film for the Discovery Eye Foundation’s Macular Degeneration Partnership. The Sim Group, through its Sim Digital, Bling Digital and Chainsaw divisions, donated a variety of goods and services toward the production of the PSA, which stresses the importance of early detection in avoiding the worst consequences of a disease that affects some 15 million Americans.
National CineMedia has partnered with Strata, makers of media buying and selling software, to allow agencies to buy cinema advertising in the spot marketplace for the first time. NCM’s FirstLook pre-show inventory is now available to Strata’s client base of over a thousand agencies.
Toyota and Burrell Communications are introducing the 2016 RAV4 Hybrid with a series of broadcast commercials, web spots and video vignettes starring Keegan-Michael Key (MADTV, Comedy Central, Key & Peele and Playing House) that take a comedic approach to dispelling the misconceptions about hybrid vehicles. Bob Ackerman, creative editor, and partner at The Colonie, along with the full-service boutique’s visual FX and design team took the package from cutting through finishing.
FuseFX recently helped bring life one of the country’s most recognizable college icons. Penn State University’s Nittany Lion statue flexes its muscles and leaps from its stone pedestal in a national television commercial promoting the school and its students as connected for life. The 30-second ad, which airs during televised Penn State athletic events, won an Emmy Award from the Mid-Atlantic Chapter of the National Academy of Television Arts and Sciences. It earlier won a Telly Award.
Filmworkers’ Rob Churchill has become the go-to visual effects wizard for some of the top directors in advertising. He recently joined director Spike Lee in placing actor Samuel L. Jackson into a series of swanky digital office sets.
The Colonie showcased the full range of its editorial, visual effects and post-production services in a McDonald’s spot that creates a fun, carnival ride mood to generate excitement about its new touch-screen Kiosk ordering system, introduced in select locations across the country. Cut by editor and partner, Bob Ackerman, “Taste The Excitement,” a :30 spot via Burrell Communications/Chicago, delivers a highly stylized, slightly surreal McDonald’s environment where customers can skip the counter and order a customized meal from a kiosks with a tablet-like screen offering a wide range of options.
Bridges Media, Chicago, and post-production company, 11 Dollar Bill, recently produced two broadcast commercial spots for TeeOff.com by the PGA Tour. The TeeOff.com website, recently acquired in partnership with EZ Links, offers golfers of all experience levels tee times and deals not found anywhere else.