Moonlight Cinema Returning for 29th Season
Val Morgan Cinema has launched its sponsorship for a new season of outdoor cinema called Moonlight Cinema.
Australia
Sharma Family Stars in Hoyts Cinema-Exclusive Advertising
It’s not all rainbows and butterflies in the Sharma cinematic universe, the family made famous by the British series Bridgerton. And a new cinema advertising campaign for the Australian New Zealand Banking Group created by TBWA\NZ highlights takes advantage of this. In fact it's high-drama, and there is no better place for drama than the cinema, with this Hoyts cinema-exclusive spot running as the switch off your phone prompt.
Hoyts Promotes Two Women to Senior Roles
Hoyts CEO Damian Keogh has announced the expansion of the cinema company’s senior leadership team with the promotions of Ellisa Woodham and Christina Langdon.
Hoyts Cinema Group Installs Optus Technology
The Hoyts Group has installed an improved and fully immersive, connected cinema experience, using Optus network technology to better serve millions of movie-goers. Customer experiences including tickets sales, in-cinema food and drink orders and flexible payment options increasingly rely on a secure and dependable network, in addition to supporting functions such as scheduling of movies, trailers and pre-show content.
Hoyts Cinemas Partnering with AHM on 2-for1 Movie Tickets
The Australian health insurance company ahm has partnered with Val Morgan Cinema to launch their Feel Good Fridays movie ticket partnership with Hoyts Cinemas. Launched in conjunction with the media agency Carat, the Feel Good Fridays partnership offers ahm members an exclusive opportunity to enjoy a special 2-for-1 movie ticket deal.
Christie Official Projection Partner of ICA Conference 2024
Christie is the official projection partner of the Independent Cinemas Australia Conference 2024, which is taking place in Sydney from May 8-10.
Hoyts Cinemas Partners with Mable on Sensory Screenings
Working with Hoyts Cinemas, Mable became Australia’s first-ever sensory screening partner in July last year, which saw the brand sponsor all screenings across the country. Mable is an Australian platform where people who require in-home or community care and support can search for and connect directly with independent support workers in their area.
Matchbox Pictures Adopts Avid Edit on Demand
Matchbox Pictures is a prolific film and television production company with offices in Sydney and Melbourne. The company makes content for a global audience and have worked with every network in Australia plus a multitude of international buyers and producers. When the company had a requirement for a full remote-working production platform underpinned by a comprehensive Avid system, they turned to their technology partner and provider, Digistor.
Spotlight Cinema Advertising Changing Hands
Jeanette and Tony Levine, the founders of Spotlight Cinema Advertising in Perth, Australia, are retiring and turning over the business to media professional Erin Pitchers.
Westpac OpenAir Cinema, BindiMaps, Make Movies More Accessible
Australia’s Westpac is using BindiMaps, a digital wayfinding startup, to make the OpenAir Cinema season more accessible for moviegoers with disabilities. This collaboration marks a significant stride towards inclusivity and will see the introduction of BindiMaps' navigation app and BindiWeb platform at the cinema.
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