A Common Thread

Dietrich Creates Frighteningly Big Sea Spot

Tue, 07/26/2016 - 11:59 -- Nick Dager

Sailors manning an ocean liner, panic when they find themselves steaming toward an object of titanic proportions. In a scene reminiscent of a blockbuster movie, the ship’s crew work frenetically to keep the vessel from colliding with a mammoth object looming before them in the frigid Atlantic. The scene is part of a new commercial directed by Peter Dietrich for Chapita’s Molto croissants.

Selling Security’s Lighter Side

Wed, 06/08/2016 - 12:08 -- Nick Dager

A cat burglar offers advice on home security while invading someone else’s house in a spot introducing the security and home automation system Sage By Hughes. Directed by A Common Thread’s Eli Green for Colorado agency Victors and Spoils, the spot lends a comedic touch to a product category often promoted through fear. While paging through the owners’ books and lounging on their bed, the glib thief explains that his Sage system includes monitoring features that he can control from his phone, “which means I have more confidence to take out of town jobs, like this one.”

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