While Major League Baseball fans won’t be going to the ballpark this year, Bud Light is bringing a bit of the ballpark to them. A new broadcast and social advertising campaign, produced by Story and directed by Ron Lazzeretti for FCB, Chicago, pays tribute to one of baseball’s most revered characters: the beer man.
Production & Post-Production
The Liaison of Independent Filmmakers of Toronto will host an online product demonstration titled Media Accessibility, Creative Captioning and Subtitling. The demonstration will cover the SubtitleNext software Profuz Digital. The online event takes place via Zoom on Wednesday August 5 at 4:00 p.m. EDT, with American Sign Language provided throughout the presentation.
On July 14, Made In Her Image, Panavision, Light Iron and Lee Filters presented the virtual roundtable discussion “Through Her Lens: Creating a Truly Inclusive Film Industry.” Moderated by Made In Her Image founder Malakai and featuring cinematographers Mia Cioffi Henry, Melinda James, Kira Kelly, Cybel Martin, Keitumetse Mokhonwana and Sade Ndya, the conversation addressed inequities within the motion-picture industry through the lens of women of color behind the camera.
Discovery Network’s Journey to the Future, produced by Storied Media, is a documentary focused on the behind-the-scenes lead-up to America’s historic SpaceX Falcon 9 launch. Several packages were also produced for use throughout the live broadcasts. Among the professionals who worked tirelessly on these projects was re-recording mixer Michael Phillips Keeley, CAS, who helped create the soundscape.
The International Alliance of Theatrical Stage Employees Local 695’s newly formed Committee on Equity, Diversity & Outreach will host a live-streamed, public event August 1 on the challenges faced by sound and video engineers of color in the entertainment industry.
The Hollywood Professional Association has announced details of its Industry Recovery Task Force Virtual Global Town Hall, set for Wednesday, July 29 from 11 a.m. to 12:30 p.m. PDT. The Industry Recovery Task Force was formed in May of this year as a critical HPA Board initiative, aimed at understanding how content creation can be enabled in a world impacted by the pandemic crisis. This is the first in a series of virtual Industry Recovery Task Force global town hall events planned for the following months and will feature major voices from the creative, health and political arenas. Industry veteran and IRTF chair Leon Silverman and HPA Board member Craig German will co-chair the event.
With normal production not an option during the pandemic, at the request of advertising agency The Marketing Arm, the Chicago creative company The Colonie remotely edited, color graded and finished a live-action commercial for State Farm insurance. Its team rallied, pulling volumes of stock shots, user generated content in conjunction with Catch & Release and even augmented footage by filming their own families at home in scenarios that have become the new norm.
When Chicago-based Periscope Post & Audio launched its Hollywood facility last year, it was targeting Southern California’s boom in film and television production. But the building that houses Periscope, previously occupied by another full service post house, needed a serious upgrade. Enter sound studio specialist Kaiser Comm Construction. Today the 22,000-square-foot facility offers complete sound and picture finishing resources tailored to meet today’s highest standards, especially among streaming services like Netflix and Amazon, which often require shows delivered in high dynamic range with immersive Dolby Atmos soundtracks.
STMPD Recording Studios in Amsterdam recently completed an extensive three-year renovation, bringing its total number of studios to eight, including a 135 square-meter Dolby Atmos Premier Studio. With just nine Dolby Atmos Premier studios in the world, and only two others in Europe, STMPD recording studios joins a very exclusive club.
Canadian production services and equipment rental house Inspired Image has appointed James Martin as chief strategy officer. A 20-year industry executive, Martin will focus primarily on business expansion and diversification. He will lead a new effort to develop strategic partnerships, add products and services, and grow the company’s presence across Canada. Previously, Martin was chief strategy officer at Sim International.