National CineMedia has created a new Affiliate Partnerships team dedicated to serving the needs of its more than 40 movie theater affiliates nationwide. Veteran NCM executive Stacie Tursi has been tapped to lead the team in the new role of senior vice president of Affiliate Partnerships, based in the company’s Centennial, Colorado headquarters. Tursi will report directly to NCM president Cliff Marks, who will be taking a more active role working with NCM’s affiliate partners going forward.
Calling it a new frontier in cinema advertising Airbnb, the world’s leading community-driven hospitality company, is taking its Live There campaign to theaters this weekend. The split-screen experience debuted during 3D showings of summer blockbusters Finding Dory, Independence Day: Resurgence, and The Secret Life of Pets in the UK only. Moviegoers will have a first-of-its-kind, immersive experience that contrasts standardized mass tourism with the unique moments of travel and authentic experiences only possible while traveling on Airbnb.
At the start of National CineMedia’s fifth annual upfront event at the AMC Lincoln Square movie theater on Wednesday, the company’s new CEO, Andy England, posed a rhetorical question: “Why do Millennials love the movies?” The answer, he said, is that “opening weekend for movies are, by definition, culturally relevant. Millennials want to see films as they are released because it puts them in the know. It gives them social currency. Having a point of view on Deadpool or the Jungle Book, or being excited about Bad Moms, is to be part of the narrative or to be woven into the fabric of popular culture.”
Fandango and National CineMedia announced today a new strategic relationship that will bring Fandango’s original video content to the big screen nationwide as part of NCM’s FirstLook, cinema advertising pre-show. The deal will also exclusively provide NCM with a select aggregated set of Fandango’s moviegoer demographic data, which NCM will combine into its broader data management platform, enabling more effective in-theater advertising and content targeting for NCM’s marketing partners.
National CineMedia presented its fourth annual upfront event at the AMC Lincoln Square Theatre in New York on Wednesday and branded itself America’s Movie Network. The company also announced that E! host Maria Menounos has signed an agreement to be the new face of America’s Movie Network as the host of NCM’s FirstLook pre-show program.
National CineMedia announced today that it has entered into a definitive merger agreement with Screenvision, for $375 million of cash and stock on a debt free, cash free basis. We will have a more complete report with analysis in the coming days.