Distribution & Exhibition

In response to what they say has been impressive guest reaction and the overwhelming success of Dolby Cinema at AMC in its first full year, Dolby Laboratories and AMC Theatres today announced plans to accelerate Dolby Cinema at AMC installations to 100 operational sites by the end of 2017, seven years ahead of the originally announced schedule. The original agreement, reached in 2015, was for 100 auditoriums over a 10-year deployment.

Event cinema works best when the programming is directed at groups passionate about a specific cause. In those instances the movie theatre turns into a town square where people can share thoughts and ideas about how to make their cause a reality. A case in point, the theatrical run for Making a Killing: Guns, Greed and the NRA is scheduled for August 12-18 in Los Angeles and August 19-25 in New York City. Brave New Films, the documentary and short film production company headed by award-winning filmmaker Robert Greenwald, will partner with gun-violence prevention activists to turn multiple screenings during the theatrical run into opportunities to inform audiences about the issue and to organize against the forces of gun profiteering.

The Smithsonian's National Museum of the American Indian will present the 16th annual Native Cinema Showcase, the museum's premier film event, during the week of August 16–21 in Santa Fe, New Mexico. The showcase runs in conjunction with the Southwestern Association for Indian Arts Santa Fe Indian Market, the largest juried show of Native fine art in the world