Marcus Theatres, the fifth-largest theatre chain in the United States, has opened the Midwest’s first 4DX location at the Gurnee Mills Cinema in Gurnee, Illinois. The first movie to take full advantage of the 4DX technology will be Ron Howard’s In the Heart of the Sea, December 11, which will enable moviegoers to experience the story of Moby Dick with 4DX special effects, including motion, vibration, water, wind, lighting and scents.
Distribution & Exhibition
Movio has released insights on the audience buying tickets for Hunger Games: Mockingjay Part 2. Movio co-founder and chief executive Will Palmer said, “The audience profile is 45 percent women between the ages of 14 and 49, which is three percentage points greater than for Hunger Games: Mockingjay Part 1 over the same weekend. The audience is about three years younger than an average film adaptation of a post-apocalyptic young adult novel. They are avid moviegoers who attend during opening week 64 percent of the time. Mockingjay Part 1 was the most popular film this audience saw at the cinema over the last 24 months.”
Cinema Park, the leading nationwide multiplex chain in Russia, and Ymagis Group today announced the completion of the installation of a Barco DP4K-60L 4K laser projection system at the Cinema Park Mega Khimki location in Moscow. The projector equips the Premium Large Format Super D auditorium, which boasts a 17.7-meter wide screen and a seating capacity of 376.
Fandango and National CineMedia announced today a new strategic relationship that will bring Fandango’s original video content to the big screen nationwide as part of NCM’s FirstLook, cinema advertising pre-show. The deal will also exclusively provide NCM with a select aggregated set of Fandango’s moviegoer demographic data, which NCM will combine into its broader data management platform, enabling more effective in-theater advertising and content targeting for NCM’s marketing partners.
Barco Escape, Barco’s ultra-wide, multi-screen movie format on Samsung Gear VR powered by Oculus device, will debut to the public September 19 with the release of director Wes Ball’s The Maze Runner from 20th Century Fox.
HeckArt Studios embraces new and emerging distribution models, signing a five-year output agreement with DirecTV. HeckArt Studios will world premiere select films on DirecTV that will run exclusively on the platform weeks before being released in theatres.
Cinedigm has acquired U.S. rights to City of Peace’s faith and family-friendly film The Identical, featuring Ashley Judd, Amanda Crew, Seth Green, Joe Pantoliano and Ray Liotta. The film is being released theatrically on September 5th on a targeted 1,200 screens. The home entertainment rollout, including physical, digital, television and non-theatrical rights, is set to launch January 2015.
AEG Live will be bringing music to NCM’s FirstLook pre-show in movie theaters nationwide in a new multi-year deal with National CineMedia, making AEG Live the premiere music supplier to NCM. The deal kicked off in August with ten- and twenty-second features starring international superstars Enrique Iglesias and Pitbull promoting their upcoming 24-city AEG Live-promoted North American concert tour, launching on September 12 at the Prudential Center in Newark, New Jersey.
Evergrande Cinema Line has selected GDC Technology as its technology partner for its cineplexes in China. GDC will provide approximately 300 SX-3000 Standalone Integrated Media Blocks and 30 Theatre Management Systems. As of August 13 systems have been deployed in 15 Evergrande cineplexes.
South Korea’s epic film The Admiral: Roaring Currents had an strong opening this past weekend in the U.S., while back in Korea it became the most-watched film in the country’s cinematic history, tallying more than 14 million admissions.