In the midst of the COVID-19 pandemic, Cinemovida in Perpignan, France was thinking about the future of cinema and wanted the latest in theatre innovation ready for new and returning patrons. The end result is a 60-seat MX4D theatre from MediaMation.
Distribution & Exhibition
The total revenues generated by the global cinema industry this year are set to only reach half of 2019’s pre-COVID revenues according to Omdia’s latest Cross Sector Windows report. Global box office revenues are still being impacted by studios experimenting with differing release windows, alternative platform distribution models such as video on demand, as well as government restrictions and more recently, a change in consumer confidence due to the Delta variant.
Amy Tunick has joined National CineMedia in the newly created role of senior vice president, chief marketing officer to lead its integrated marketing team. She will oversee NCM’s brand strategy, creative development, marketing solutions, consumer marketing, studio relations and public relations, working collaboratively across the organization to drive innovation and strengthen the company’s connections with consumers, brands, and agencies.
The Kinepolis Group is installing a MediaMation MX4D Theatre in its Leidschendam, Netherlands, location.
The Digital Entertainment Group has named Poppy Crum, chief scientist at Dolby Laboratories, the 2021 recipient of the Hedy Lamarr Award for Innovation in Entertainment Technology. In its fifth year, the Hedy Lamarr Award recognizes female executives in the fields of entertainment and technology who have made a significant contribution to the industry.
Severtson Screens has introduced a cinema screen price estimator for its dealer base. The tool is available via Severtson Screens’ website as well as a mobile app for Apple iOS and Android Smartphones.
Arts Alliance Media has announced a strategic partnership with Digital Cinema United, a specialist in digital cinema package production and delivery. The two companies are working together to deploy a combined theatre management system and eDelivery service.
Vista has launched the first version of Vista Cloud, a new generation of scalable cloud-hosted cinema software, fully managed by Vista. The platform will initially be available to select customers, before being made more widely available in 2022. The company says that Vista Cloud signifies a major evolution of Vista’s software, with the full suite of Vista functionality being transformed into Vista Cloud.
The Hip Hop Film Festival its month-long run with a week jam packed with celebrity events and cyphers. BET’s Big Fifty screening will close out this year’s festival on September 2, at the Alamo Drafthouse Cinema in Brooklyn. Directed by media personality, writer, and film director Russ Parr, Big Fifty tells the unbelievable true story of bigger-than-life Delrhonda Big Fifty Hood, who went from street thug to respected gangsta to finding redemption. Big Fifty stars Remy Ma, Durrell Tank Burbs, Ta’Rhonda Jones, Debbi Morgan, Mike Merrill, Vena Excell (aka Pretty Vee) and Michael Anthony.
PVR Cinemas has installed Cinionic’s Giant Screen technology in its flagship site in Priya, India. The move comes as part of an urban rehabilitation initiative by PVR of its heritage location providing audiences thrilling cinematic experiences combined with the latest in premium cinema amenities and innovation. Priya’s new premium P[XL] auditorium powered by CGS, has a 19-meter (62-foot) giant screen, and features the latest laser projection. The PVR P[XL] at Priya is the first powered by CGS cinema in India.