Researchers at Britain’s Gower Street Analytics have released a new report that shows that, as theatres are allowed to open, some cinema markets are slowly beginning to rebound in the wake of the pandemic. This past weekend marked one year from the first closure of the China’s cinema market due to the COVID-19 virus. That market closed just ahead of its lucrative Chinese New Year holiday in 2020 – a holiday that this year falls on February 12, due to the lunar calendar on which it is based. A year on and currently China is the most robust international market, tracking 41 percent ahead of 2020, even before reaching the closure period of last year, and on par with the average of the previous three years: 2017-2019
Distribution & Exhibition
The European Audiovisual Observatory, part of the Council of Europe in Strasbourg, has just updated its annual report on the prominence of European films and programs on transactional, pay-per-view video on demand platforms. This new analysis of the prominence of films and TV series covers 57 leading services from seven European countries.
Ben Chou, CEO of Welcome Entertainment’s WE Drive-Ins now has an exclusive lease of the historic Santa Monica landmark Sears parking lot to show Hollywood’s newest movie releases.
While the HPA Tech Retreat has long been recognized as the common ground forum of the industry's most thoughtful technical minds, this year’s event comes at a seminal moment in time. At the confluence of the impact of pandemic and technology renaissance, against a changing landscape of media and entertainment, this year’s program curators are setting the stage for an event and knowledge exchange like no other Tech Retreat before it. Set for March 15–24, the 2021 HPA Tech Retreat will, as in years past, feature the industry’s most informed voices.
CineStar Bosnia and Herzegovina has chosen 4K laser projection by Cinionic for its new destination cinema, CineStar 4DX Sarajevo - Bingo City Center. As part of the deal, Cinionic, the Barco, CGS, and ALPD cinema joint venture, brings its award-winning Barco Series 4 laser projection to the theatre’s 10 auditoriums.
The cinema marketing and analytics company Usheru has appointed John Donnelly to its board of directors, effective immediately.
Redbox is partnering with Screenvision Media to expand its opportunities for advertising to its millions of customers across the United States. With Screenvision Media, Redbox bolsters its ability to provide national, regional, and local advertising to its 40+ million customers across its entire entertainment and marketing ecosystem delivering hundreds of millions of video and display impressions through digital out of home, web, app and connected TVs. Redbox and Screenvision Media will combine efforts under Redbox's Redbox Connect advertising sales arm.
iWoman TV has partnered with New York Women in Film & Television and Go Indie TV to showcase the work of female filmmakers and content creators through the 4th Annual NYWIFT Online Shorts Festival. Submissions are being screened throughout the month of January on iWoman TV and Go Indie TV.
National CineMedia and Screenvision Media have selected Epicenter Experience’s the People Platform to measure cinema advertising audience traffic. Through its cloud-based mobile technology, the People Platform enables authentic conversations between individual consumers and companies in near real-time to unlock a comprehensive understanding of customer experience and behavior.
Fathom Events will launch the company’s first Black History Month film series, Fathom Events Celebrates Black History Month, this February in cinemas across the U.S. Moviegoers will have the opportunity to delve into the diverse lives, historic accomplishments and award-winning filmmaking of some of the most influential African American entertainers in modern history.