The Show Must Go On
If the Hollywood studios want to thrive in the era of Google, Amazon, and Netflix, they are going to have to think differently about communicating with their customers. In order to do that, they are going to have to make gathering and analyzing data on customers a priority. Consider the instructive story of how Steve Jobs revived Apple and transformed it into one of the most successful businesses in the world. The story in general is well known, but we’d like to focus on one aspect of it that gets less attention than it should: how Apple used connections with customers and data on customers to turn itself around.