Screenvision Media today announced the signing of two new long-term agreements totaling 177 screens across 17 theatres with CMX and Pacific Theatres. These agreements increase Screenvision Media’s inventory in the nation’s top three markets: New York City, Los Angeles and Chicago
Screenvision Media has signed long-term agreements totaling 1,790 screens across 170 theatres with eleven key exhibitors: National Amusements, Premiere Cinemas, Studio Movie Grill, Frank Theatres, Cinépolis, Classic Cinemas, Emagine Entertainment, Zyacorp Entertainment’s Cinemagic Stadium Theatres, Zurich Cinemas, CineLux Theatres and Cinema Café.
Screenvision Media has formed a dedicated automotive category team in response to interest in the company’s services from the automotive industry. Screenvision Media’s Tracy Kain will lead the team, bringing 14 years of experience at the company and a wealth of automotive sales knowledge to her new role.
In a move to strengthen its lobby network, Screenvision Media has formed an alliance with Elite Sampling & Media Group, and hired David Griffin. The goal is to increase value for advertisers before and after the movies. Screenvision Media’s lobby network, now includes more than 2,300 theatres, ands provides exhibitors with a host of integrated ways to deliver ultimate brand impact to consumers, including retargeting, special events and sampling.
Screenvision Media has formed an alliance with 4K Media to distribute the highly anticipated Yu-Gi-Oh! The Dark Side of Dimensions movie to more than 500 theatres across the United States and Canada. The feature film will be released on January 20th and run as a limited-time theatrical engagement.
Recently rebranded Screenvision Media has rolled out the Connected Cinema experience, which the company says provides the ultimate canvas for brand storytelling. Through new tech alliances with MovieTickets.com, Timeplay, Shazam, EdisonX and Branded Entertainment Network, Screenvision Media is extending and harnessing the unrivaled impact of cinema’s premium video with the ability to engage with consumers before, during and after their movie-going journey. The announcement was officially made at the company’s Upfront event at the Skylight at Moynihan Station.