Movio Analyzes Mockingjay Audience

Movio has released insights on the audience buying tickets for Hunger Games: Mockingjay Part 2. Movio co-founder and chief executive Will Palmer said, “The audience profile is 45 percent women between the ages of 14 and 49, which is three percentage points greater than for Hunger Games: Mockingjay Part 1 over the same weekend. The audience is about three years younger than an average film adaptation of a post-apocalyptic young adult novel. They are avid moviegoers who attend during opening week 64 percent of the time. Mockingjay Part 1 was the most popular film this audience saw at the cinema over the last 24 months.”