Redefining the Cinema Experience
On Tuesday at Caesar’s Palace in Las Vegas, the opening ceremonies of CinemaCon 2022 got underway as they have in past years, with speeches by Charles Rivkin, chairman and CEO of the Motion Picture Association and John Fithian president and CEO of the National Association of Theatre Owners. Both men praised the efforts that helped the cinema business begin to emerge from the ravages of the pandemic. Both were realistic about the motion picture industry’s present, and optimistic about its future. Rivkin’s main topic was the ongoing battle against content theft and, while he offered a long list of recent success stories, he acknowledged that the fight continues. Fithian’s main topic was simultaneous release which he insisted works for no one. But the overall theme of the morning was the understanding that this is a watershed moment in the entertainment business and over the next few years we will see the cinema experience redefined yet again.