Geena Davis Institute on Gender in Media at Mount Saint Mary’s University

Cinema at a Crossroads

Mon, 10/05/2020 - 10:41 -- Mary Ellen Holden

The COVID-19 pandemic, coupled with the social justice movement and a pause in filmmaking, has provided the movie industry and audiences alike with the rare opportunity to catch up to the evolution of the moviegoing experience. The industry is at a crossroads, and what is relevant to audiences has changed dramatically over the past several years; this shifting reality accelerated in 2020 and will undoubtedly influence moviegoer behavior and future storytelling. With the abrupt halt to movie production and the extended closure of cinemas, content creators and studios have been gifted the time and opportunity to pivot and ensure what is shown onscreen is reflective of society.

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