Late last year, Deluxe Entertainment appointed George Eyles executive vice president and general manager, worldwide cinema. The move marks a return for Eyles, who at one time was Deluxe’s managing director of digital cinema, EMEA. Prior to rejoining Deluxe, he was at Maccs, a Vista Group company, where he served as CEO and led Vista’s Numero box office reporting business. Previous to that Eyles served at Arqiva where he was responsible for the deployment of a pan-European electronic delivery network for cinema and creating that company’s live event services delivering hundreds of live alternative events to cinemas around the world; and for creating and implementing systems and frameworks in areas including asset deliverables and technical operations, optimization of operational efficiencies, creation, localization and distribution of content assets in the digital cinema and digital platform spaces. I spoke with Eyles via email just as he was settling into his new job, which is where our conversation began.