Late last year, Deluxe Entertainment appointed George Eyles executive vice president and general manager, worldwide cinema. The move marks a return for Eyles, who at one time was Deluxe’s managing director of digital cinema, EMEA. Prior to rejoining Deluxe, he was at Maccs, a Vista Group company, where he served as CEO and led Vista’s Numero box office reporting business. Previous to that Eyles served at Arqiva where he was responsible for the deployment of a pan-European electronic delivery network for cinema and creating that company’s live event services delivering hundreds of live alternative events to cinemas around the world; and for creating and implementing systems and frameworks in areas including asset deliverables and technical operations, optimization of operational efficiencies, creation, localization and distribution of content assets in the digital cinema and digital platform spaces. I spoke with Eyles via email just as he was settling into his new job, which is where our conversation began.
Starz's original series American Gods adapts author Neil Gaiman's novel into a feast of visceral imagery. Developed by Bryan Fuller and Michael Green, and produced by FremantleMedia North America, the ambitious project features extensive visual effects, which were facilitated via The Portal, Deluxe’s cloud-based proprietary service.
Deluxe Entertainment Services today announced a new slate of technology and services to develop content for immersive entertainment and virtual reality experiences. Coinciding with this announcement, Deluxe has recently completed work on Neuro, developed with creative VR studio Kite & Lightning for GE, debuting today at the E3 Expo in Los Angeles, California.
Creative editorial company Beast has named post-production industry veteran Valerie Petrusson as president. A co-founding member, Petrusson returns to Beast after steering sales and marketing for commercial and feature projects at parent company Deluxe. In her new role, Petrusson will be responsible for overseeing Beast's seven offices across New York, Santa Monica, San Francisco, Chicago, Atlanta, Detroit and Austin.