In the 1990s, almost every cinematographer in New York was using Cooke Optics S4/i lenses for commercials, music videos, and independent features, this according to Aaron Medick, one of the cinematographers on Power Book III: Raising Kanan. He became lead DP in the second season for Power Book II: Ghost after starting as B camera/Steadicam operator and moving up to DP for Power, which launched the franchise for cable and streaming service Starz. And it should come as no surprise that many of the DPs on the franchise come from New York, including Power lead DP Tim Ives, ASC who also shot the pilot.
Cooke S7/i Full Frame Plus lenses
When director Carlos Montero finalized the deal to turn his novel, The Mess You Leave Behind, into an eight-episode mini-series for Netflix, one of the first calls he made was to cinematographer Isaac Vila to ask him to take on the project. Vila, a frequent Cooke lenses user, knew the range of S7/i Full Frame Plus lenses would allow him to achieve a sharp, subtle and smooth rendering to create magical scenery when playing around with the fog, humidity, stone, and contrasts of the scenery the series would have in the background.