Allure and Christie Experiential Network have released their data driven analytics solution for advertisers powered by Thinaire’s proximity engagement marketing technology platform. Adding the proprietary Thinaire mobile engagement platform will enable CEN’s animated digital posters and experiential displays to serve as launch pads for dynamic mobile advertising and experience-based marketing campaigns for ad agencies, digital out of home buyers and theater owners. CEN has begun a phased rollout of Thinaire’s mobile consumer engagement capabilities across its fully integrated, DOOH advertising network in theater lobbies in North America.
Christie Experiential Networks
Christie has signed an exclusive deal with National Amusements to deliver digital in-theatre advertising and promotional content through its Christie Experiential Networks displays in theatre lobbies throughout the exhibition leader’s U.S. circuit. The agreement is the latest in CEN’s expansion across North America.
Christie has acquired Allure Global Solutions, an engagement and transaction technologies provider, as well as all of its products and services. The firm is headquartered in Atlanta, and will operate as Allure, a Christie Company.
While Hollywood feature films continue to be the main revenue source for exhibitors, digital cinema technology has opened the doors to advertising revenue both in preshows on the big screen and, increasingly, on digital displays in the lobby. Katy Loria, chief revenue officer, Screenvision, is optimistic about the future for both advertising options.
Christie has launched its new media initiative, Christie Experiential Networks (CEN).