Movie theatres are getting bigger again and exhibitors have learned that audiences are willing to pay for the kind of immersive entertainment that simply can’t be duplicated in the typical home theatre. This trend has only increased the demand that the audio match, or even surpass the quality of the images on the big screen. Cinema sound has never been bigger or more important. Understanding that, Digital Cinema Report reached out to key manufacturers to learn what developments in sound technology they’ll be highlighting when the exhibition industry gathers next month at CinemaCon 2016 in Las Vegas. In part two of this ongoing series, I spoke with Brian Claypool, senior director strategic business development, digital cinema, Barco to get his perspective.
Barco Auro 11.1 sound
Golden Village Multiplex will be Singapore’s first local cinema operator to support Barco’s Auro 11.1 audio format. The first screening in Auro 11.1 will be director Jack Neo’s full-length feature film Long, Long Time Ago, at Golden Village Suntec City theatre.
Barco’s Auro 11.1 immersive cinema sound format made its debut in the Taiwanese movie industry with the action blockbuster Black and White: The Dawn of Justice.
Metro Cinema, one of the oldest and most famous art deco multiplexes in Mumbai, India, has installed Barco’s Auro 11.1 sound technology. This unique sound format is designed to complement the crisp clear images on screen with an unmatched auditory experience. Metro Cinema, which is owned by major Indian cinema chain Big Cinemas, a division of Reliance MediaWorks, is the first Bollywood theatre to adopt the sound platform
Vidiyum Munn, a dark suspense thriller by director Balaji K. Kumar, will premiere in theaters across India in Auro 11.1 by Barco. Kumar says he discovered the capabilities of Auro while watching Vishwaroopam, the first Indian movie to feature the new format.
Marcus Theatres is installing Barco’s Auro 11.1 cinema audio and JBL loudspeakers in its new UltraScreen giant-screen auditoriums.
The Dhanya Theatre, from the Dhanya & Remya theatre complex located in the town of Kollam and owned by the Muthoottu Mini Theatres group, has opened the company’s first Barco Auro 11.1-equipped facility
Cinemark has selected Barco to deploy its immersive cinema sound solution, Auro 11.1, in more than 150 premium Extreme Digital (XD) digital cinema screens worldwide. Cinemark will begin the worldwide deployment this year in all of its “tier one” markets, starting with North America.