AEG

AEG, Regal Partner with Barco on Exhibition Innovation Center

Mon, 03/21/2016 - 13:44 -- Nick Dager

AEG, one of the world’s largest sports and entertainment presenters, and Regal, operators of the largest theater circuit in the United States, are partnering Barco on a multi-year, strategic partnership to create Regal L.A. Live: A Barco Innovation Center. The current Regal Cinemas L.A. Live, owned by AEG, will transform into a one-of-a kind creative hub for all of Barco’s cinema technology. The deal also marks the first and only naming rights partnership for an entire movie theater complex.

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