XpanD will offer limited-time special rates to exhibitors who purchase an XpanD 3D theatre system to add a second 3D auditorium regardless of the brand of 3D system initially installed in a multiplex. The offer runs through July 15th. With eighteen upcoming digital 3D feature films The Walt Disney Studios is naturally supportive of XpanD’s initiative to increase 3D capacity. Mark Zoradi president of Walt Disney Studios Motion Pictures Group says “Exhibitors have used XpanD 3D systems to present our digital 3D releases. Our upcoming 3D presentation of Disney/Pixar’s Up at the Cannes Film Festival will be presented using their system. We are consistently very pleased with the quality of presentation. We also appreciate the eco-friendly re-usable glasses solution XpanD provides. XpanD’s bold stroke to add 3D screen capacity will obviously benefit exhibitors and studios alike.” Maria Costeira CEO of XpanD says “We’re completely committed to the success of 3D. Since we consider ourselves to have the best and most sensible system on the market we feel ideally positioned to offer the cinema industry a solution that would meet both economic viability and an immediate demand. Building our network of theatres is also building relationships and with a solid brand of technology plus the special rates we offer exhibitors enhances opportunity to compete most effectively and efficiently in the 3D marketplace.” Effective only through July 15th XpanD will offer the second 3D system in each participating complex at half-price based on prices in effect preceding its announcement. XpanD www.Xpandcinema.com
