Xpand has announced their collaborative venture with Yelmo Cines one of Spain’s largest cinema chains and the country’s second largest programmer in conjunction with Suministros Kelonik Spain’s leading equipment installer. Yelmo Cines plans to add several 3D theatres in the coming year. Yelmo Cines which has 370 screens and growing a driving annual attendance over 12 million and a leading position will continue to help drive the digital expansion by installing 29 Xpand 3D screens in 2009 six which are already operating. “Spain continually proves to be a demanding cinema market and we’re extremely pleased to be partnering with our friends at Yelmo Cines—they’re an award-winning creative and well-respected exhibitor ” says Maria Costeira CEO of Xpand. “Our combined organizations share a valuable business relationship and believe there are many collaborative endeavors ahead as our mutual goal is to deliver the best 3D guest experience possible.” “We believe in offering the best cinema going experience to our patrons and in the case of 3D digital cinema Xpand is our selection for achieving this goal ” says Enrique Martinez technical director for Yelmo Cines. “In terms of technology Xpand has demonstrated with their new active glasses model the capacity for improving the 3D solution which is a key factor for us in an industry where the technology is moving forward very quickly.” Xpand www.xpandcinema.com
