Wildwood Theatres is installing Sony Electronics’ 4K digital cinema technology at its Beloit and Janesville Wisconsin locations. The exhibitor has already completed its digital conversion at 20 of its 26 screens. Wildwood’s 4K roll-out also includes outfitting four screens for 3D digital projection combining Sony’s single-projector 3D lens system with RealD 3D technology enabling the exhibitor to present the highest-quality 2D and 3D digital projection. Anthony Groh owner of Wildwood Theatres was convinced that the Sony 4K systems and Real D 3D technology delivered the right equipment mix to meet the new demand of 3D movies. “We were really pleased to have converted up to 20 of our screens in time for the recent blockbuster Avatar ” says Groh. “Sony’s 4K technology provides unprecedented resolution contrast and image quality. The result is a unique and dynamic entertainment experience for our theater customers.” “Our 4K technology offers real benefits for exhibitors and their customers ” says Gary Johns senior vice president of Sony Electronics’ digital cinema division. “It elevates the theater to a more engaging and immersive entertainment environment and it also allows exhibitors to provide exciting additional programming that perfectly complements their current offerings.”
