Vox Cinemas has selected Volfoni for their 3D hardware systems for the first multiplex at Riyadh Park in the Kingdom of Saudi Arabia. Vox Cinemas was awarded one of the first licenses to operate cinemas in Saudi Arabia and their multiplex at Riyadh Park is the first of its kind in the kingdom.
Vox Cinemas’ Riyadh Park multiplex features four screens located within the largest Magic Planet Family Entertainment Centre in the region. Content including animation, 3D films, family-friendly films and educational movies are available through a completely unique and world-class portfolio of viewing experiences including the first 3D cinema in Saudi Arabia.
Vox Cinemas has deployed Volfoni’s latest 3D cinema technology product, the award-winning SmartCrystal Diamond series. The deployment includes all of the 3D screens at their Riyadh Park multiplex. Volfoni’s SmartCrystal Diamond hardware had to further undergo rigorous testing and validation to be used in Saudi Arabia due to the Kingdom’s strict laws and requirements for quality.
"We are thrilled to have been selected by Vox Cinemas, an innovator in the Middle Eastern cinema market. As one of the first companies to be awarded a license to operate in Saudi Arabia, Vox Cinemas is truly a pioneer in this new and exciting market,” said Araceli Vaello, sales director for EMEA & CIS for Volfoni. “We are honored to contribute our 3D solutions to their cutting-edge multiplex concept at Riyadh Park.”
“By providing innovative companies such as Vox Cinemas with our SmartCrystal Diamond Cinema 3D technology, we are among the first 3D providers to enter the Kingdom of Saudi Arabia,” said Alain Chamaillard, chief sales pfficer of Volfoni. “It is a testament to Volfoni’s technological innovation and strong market position in the 3D cinema hardware space. We see tremendous potential in the Saudi Arabian market and across the entire Middle Eastern region.”