Volfoni has announced that technology industry veteran Allen Schoonmaker has joined the company in the newly created role of chief marketing officer.
An accomplished marketing executive, Schoonmaker has successfully defined and implemented marketing and branding strategies for both private and public companies. His appointment is the latest step in the company’s effort to strengthen its leadership team as it capitalizes on the growing demand for high performance and high efficiency 3D cinema systems.
“As we rapidly pursue the transformation of Volfoni’s business, we recognize the need to place more focus and energy on our marketing efforts,” said Thierry Henkinet, CEO of Volfoni. “We are excited that top talent in the tech industry wants to join Volfoni. Allen brings an impressive blend of both strategic and tactical marketing expertise, and we are delighted to have him on board at such an exciting and pivotal time for the company.”
“Volfoni is a recognized leader in the 3D cinema field, and the company is well positioned to innovate and grow. I am thrilled to be joining the Volfoni team at such a defining time for the company, as well as the industry,” said Schoonmaker.
Previously, Schoonmaker served as head of marketing for SpeedCast Limited, where he drove the transformation of SpeedCast from a small regional player into a leading brand within the satellite services industry. He also helped to guide the company from a privatization through to an initial public offering on the ASX stock exchange.
In his new position, Schoonmaker will be responsible for all Volfoni global marketing activities including marketing strategy, branding, messaging, advertising, public relations, vertical marketing, analyst relations, alliance marketing and marketing communications.