Visual Data Media Services, the West London provider of digital supply chain services to global content owners and distributors, has announced the opening of a new digital screening room. The new facility is fully 4K and Dolby Atmos capable and comprises a 10-seat theatre built around a NEC 4K projector and fed by a Doremi digital cinema server. A Dolby Atmos CP950 sound processor is linked to JBL speakers and Crown amplifiers.
Of particular interest is the four-meter-wide acoustically transparent woven fabric screen. This is designed to Dolby and THX standards, and allows users to hear the cinema audio without the distraction of the perforations that are typically required to allow the sound from speakers mounted behind the screen to travel into the auditorium.
“This is the final time that many of our clients will see their film before it is distributed to the cinema network and it’s important that they have no visual distractions and are also assured that they’re reviewing their content in a high-end and fully calibrated environment,” said David Margolis, director of digital cinema at Visual Data Media Services.
The digital cinema suite also features a smaller 2K screening room for subtitle and audio description checks and two 4K quality control and mastering suites equipped with the latest Clipsters by Rohde and Schwarz and Cortex by MTI Film.
The theatres were designed by Peter Delfgou who has been designing and building cinemas since the 1960s including his own facility, Soho Screening Rooms (aka Mr Youngs). The build was project managed by Margolis, with equipment installation and calibration carried out by Bell Theatre.
“This is a major investment following our acquisition of Soho Digital Cinema in April,” said managing director, Symon Roue. “We are delighted to match the in-depth experience of the SDC team with such a state-of-the-art facility, and it reiterates our desire to keep investing in the business and expanding on the services we can offer our clients.”