UltraStar Installs D-Box Motion Systems in Arizona Theatre

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Thu, 03/05/2009 - 19:00 -- Nick Dager

D-Box Technologies has announced that San Diego-based UltraStar Cinemas will become the first theatre chain in Arizona to install D-Box motion systems in one of its auditoriums located within the 14-screen Surprise Arizona multiplex. 
 UltraStar Cinemas has scheduled a March 25 press event to present a 20-minute short of a theatrical feature release with the added dimension of D-Box’s MFX motion effect to the media. D-Box will also supply UltraStar with a demonstration kiosk to be installed in the lobby of the theatre providing patrons the opportunity to test drive the D-Box MFX experience. Additionally a D-Box promotional clip will be shown on all 14 screens of the multiplex prior to feature presentations to create awareness and interest for the new technology.
 “We are very pleased to add UltraStar to our list of supporting exhibitors that will showcase upcoming theatrical releases embedding D-Box Motion Code ” says Claude Mc Master president and CEO of D-Box Technologies. “With UltraStar’s 120 digital screens strategically located throughout heavily populated markets in Southern California and Arizona the company has positioned itself as a visionary and innovative industry leader with whom we are very proud to be associated.”
  “We are thrilled about featuring a D-Box MFX section at our Surprise Arizona location ” says Damon Rubio vice president of operations for UltraStar Cinemas. “We know that moviegoers will enjoy D-Box's added dimension. We also see this evolution as a natural fit with our Pure Digital Cinema technology providing the crispest clearest motion picture technology currently available. We will be closely monitoring our success with D-Box and look forward to potentially equipping additional auditoriums in the future.”
 D‐Box www.d-box.com