UFO Moviez, the in-cinema advertising and digital cinema distribution network, has promoted Siddharth Bhardwaj to the role of CEO of its digital cinema business, positioning him to oversee a new phase of expansion for UFO Moviez in the rapidly changing media and entertainment landscape.
Bhardwaj currently serves as group CMO and national sales head. A qualified mechanical engineer with an MBA in Marketing, Bhardwaj brings more than 28 years of experience across diverse industries.
Since joining UFO Moviez in 2012, he has played a pivotal role in setting up and building the advertising revenue of the company and has been at the forefront of industry efforts in positioning cine-media as a preferred platform for high impact advertising.
In his new role, Bhardwaj will oversee the company’s digital cinema business. His rich experience and strategic vision will focus on the building on its current competitive advantages and delivering the next level of growth for the organization.
Bhardwaj will continue to report to Rajesh Mishra, executive director and group CEO of UFO Moviez.
Mishra said, “Siddharth’s experience and strategic acumen have been instrumental in shaping UFO Moviez success over the years. His elevation to CEO – Digital Cinema Business, reflects our confidence in his ability to lead the company into the next level of growth. I am certain that under his dynamic leadership, UFO Moviez will continue to innovate and deliver exceptional value to all our partners and stakeholders.”