India’s cinema advertising company UFO Moviez has launched ProCat, a new web-based platform providing data-driven insights for advertisers.
The platform aims to enhance campaign planning and evaluation, offering estimated performance data on movies and audiences by location.
It also helps measure campaign return on investment and targets the audience more effectively.
Using advanced data analysis, ProCat aims to allow advertisers to create highly targeted and impactful campaigns. UFO Moviez emphasized the platform's ability to share performance estimates for movies and audience metrics across different geographies.
The initiative aids precise campaign planning, helping advertisers measure audience engagement and assess ROI effectively. UFO Moviez, through strategic alliances, seeks to expand its footprint to more than 4,000 screens this fiscal year.