Two West African Cinema Chains Transition to Digital with Barco

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Mon, 03/17/2014 - 10:45 -- Nick Dager

Silverbird, West Africa’s largest cinema chain, and Ozone Cinemas have transitioned to digital cinema with Barco projectors, servers, 3D systems and theater management systems, which are being installed by CineTech Middle East JLT.

Silverbird Cinemas, a division of the leading SilverBird entertainment group, was the very first company to open a multiplex cinema in Nigeria, back in 2004. The company has expanded its number of cinemas and upgraded its technology ever since. With more than 50 screens, spread across cinemas in Lagos, Abuja, Port Harcourt and Uyo (Nigeria) and in Accra and Weija (Ghana), Silverbird is the largest theater chain in sub-Saharan Africa. The group installed its first 3D theater in 2011. Earlier this year, it decided to go all digital; by this summer, all Silverbird theaters will be equipped with Barco’s digital cinema projectors.

The four-screen Ozone Cinemas on the mainland of Lagos, Nigeria, has now replaced its four 35mm projectors with Barco’s digital cinema systems in just a week.

CineTech Middle East JLT, the leading cinema supplier and technical support company in the Middle East, is in charge of both digital transitions. “CineTech Middle East JLT has vast experience in the cinema industry. They provided us with professional solutions to meet our requirements, helping us save significant time and money,” said Roy Murray Bruce, Silverbird’s group president. “We are extremely delighted to be working with them and Barco to bring leading-edge projection quality and service to our movie theaters. We are confident they will help us create the ultimate viewing experience for our customers and affirm our position as the number one entertainment hub in the country.”