Twisters Breaks 4DX Format Box Office Records

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Thu, 07/25/2024 - 13:08 -- Nick Dager

The Universal Pictures, Warner Bros. Pictures and Amblin Entertainment’s Twisters has delivered the best opening weekend box office numbers of 2024 domestically for the multisensory 4DX premium format from CJ 4DPlex.

The Universal Pictures, Warner Bros. Pictures and Amblin Entertainment’s Twisters has delivered the best opening weekend box office numbers of 2024 domestically for the multisensory 4DX premium format from CJ 4DPlex.To date, Twisters, released domestically by Universal, has made a significant surge at the box office, particularly in 4DX premium theaters. The adventure film has grossed over $2.3 million with a market share of 2.9 percent across 62 4DX auditoriums in the domestic market, bolstering a per screen average of $37,120 with an occupancy rate of 67 percent. Exhibitor Regal generated $2.1 million at the box office across 50 different 4DX locations, with a per screen average of $41,903. 

“Making it to the top of the summer film releasing charts domestically and attaining the highest grossing opening at the box office in 2024 is an incredible achievement,” said Don Savant, CEO of CJ 4DPlex America. “We are grateful to collaborate with Universal Pictures and Warner Bros. Pictures to present this monumental film, destined to become an instant classic and a fan favorite for years to come!”

CJ 4DPlex teamed up with the studios and director Lee Isaac Chung to create an unforgettable visual experience. This adrenaline-packed movie guarantees to draw audiences back to premium theaters all summer long. Throughout the film, audiences are immersed into the cinematic story that follows stars Daisy Edgar-Jones, Glen Powell and Anthony Ramos in a promising, thrilling adventure in the vast plains of central Oklahoma.

Across 792 4DX screens globally, movie buffs can feel the superstorm uproar through 21 synchronized movements and environmental effects like rotating gusts of wind, vibration, water, snow, lightning, and scents, all optimized by a team of skilled editors.

From the producers of the Jurassic and Bourne series, and the director of Minari, comes the return of the epic studio disaster movie. Kate, a former storm chaser haunted by her past, her friend Javi, and Tyler, a reckless social-media superstar storm chaser, come together to try to predict, and possibly tame, the immense power of tornadoes. As storm season intensifies, terrifying phenomena never seen before are unleashed, and Kate, Javi, Tyler and their crews find themselves squarely in the paths of multiple storm systems converging over central Oklahoma in the fight of their lives.