THX today announced that production has begun on a brand new Deep Note trailer to commemorate the company's 35th anniversary.
Movie-goers are no strangers to the familiar THX Deep Note, sound at the start of films in THX Certified Cinemas. The audio logo was first developed by Dr. James 'Andy' Moorer in 1982 and debuted in theaters before Star Wars: Episode VI Return of the Jedi in 1983. Since its premiere more than 30 years ago, the THX Deep Note has permeated the film industry and crossed over to countless pop culture references, including The Simpsons, and has become one of the most iconic audio logos in film history.
THX is collaborating with some of the most creative minds in Hollywood to produce this high-fidelity audio and visual entertainment experience. The intention of creating this new piece is to modernize and adapt to the latest cinema audio and imaging formats while remaining faithful to the original creation. With this new Deep Note trailer, THX honors its past while looking ahead to the company's future with a new trailer that will resonate with audiences worldwide and draw similar responses and visceral reactions from movie-goers as the previous THX trailers featuring the famous Deep Note mnemonic.
"We are thrilled to team up with some of the most brilliant and imaginative people in the industry to create a new trailer and commemorate 35 years of providing high-quality entertainment to consumers," said Ruben Mookerjee, senior vice president, products and services at THX Ltd. "THX has exciting plans for the future and we look forward to unveiling this trailer this summer."
"I am deeply honored and insanely excited about partnering with THX to create a fresh, innovative, and compelling new trailer," said Ben Rosenblatt, executive producer of this project. Rosenblatt is known for The Alienist, Star Wars: The Force Awakens, Star Trek Into Darkness.
"The iconic Deep Note has memorably introduced my favorite movies of the past 35 years and has itself become a beloved part of pop-culture. All of us on the team hope to draw on our past creative experiences with passion for previous THX pieces to produce something original that will amaze audiences while also serving as a tribute to the company's rich history and promising future in the world of great cinematic entertainment."
The new trailer will be released this summer.