THX has certified more than 200 Cinemark private-label premium large format XD auditoriums in the United States and Latin America. THX announced the new PLF certification program at CinemaCon last week.
According to the company, in a THX Certified Cinema, audiences will enjoy uncompromised audio and video quality in an environment that fully complements the cinematic experience. THX works closely with exhibitor partners to meet THX Certified Cinema specifications, focusing on auditorium architecture, acoustics, audio and projection equipment calibration and speaker configuration. Recertification is conducted annually by a THX Certificated Technician to ensure the cinema continues to meet THX certification requirements year after year.
"THX has a longstanding reputation as the acclaimed brand for optimizing the audio and visual fidelity of entertainment experiences for consumers," said Min-Liang Tan, CEO, THX Ltd. "This partnership with Cinemark reinforces our commitment to cinema and to ensuring vivid, memorable experiences for moviegoers who want to be truly moved and drawn deeper into the story."
"At Cinemark, we are dedicated to bringing moviegoing to the next level, and the addition of THX Certification to our XD offering guarantees the highest fidelity audio and visual entertainment for our customers," said Mark Zoradi, Cinemark CEO. "We look forward to continuing our partnership with THX, and further differentiating the Cinemark XD experience."