Technicolor says Studios will Support its Film-based 3D System

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Wed, 10/21/2009 - 20:00 -- Nick Dager

Technicolor Business Group has announced support from multiple major motion picture studios for the release of theatrical content presented in Technicolor 3D a high-quality 3D solution that works with existing 35mm projectors that was announced last month.  DreamWorks Animation Lionsgate Paramount Overture Universal Pictures Warner Bros. and The Weinstein Company are working with the company to deliver content for presentation in Technicolor 3D.   With the continuing success of 3D movies at the box office 17 3D titles have already been announced for 2010 release with more expected from several distributors.  The studios noted above account for the majority of these titles including How to Train Your Dragon Piranha 3D Shrek Forever After Despicable Me Cats & Dogs: The Revenge of Kitty Galore Friday the 13th: Part 2; Guardians of Ga’Hoole Alpha and Omega Burst Oobermind and Yogi Bear. Additionally Technicolor executives say that Deluxe Entertainment Services Group has agreed to enter into a marketing and technology arrangement with Technicolor and will provide their customers with the necessary post-production and film printing services to deliver Technicolor’s 3D solution.  Kodak and Fujifilm have also announced support of the Technicolor 3D solution. “The Technicolor 3D rollout substantially increases the 3D theatrical footprint delivering to studios a larger platform for reaching masses of moviegoers – and thereby increasing the box office for distributors and exhibitors ” says Frederic Rose chairman and CEO of Thomson/Technicolor.  “Technicolor is thrilled to extend our partnerships with these top studios and other key industry players to address the 3D gap and ensure every exhibitor that wants quality 3D will be able to afford it.”